Marketing

Marketing is the process of planning and executing the conception, pricing, promotion and statistical distribution of ideas, goods and operate to create exchange that satisfy individual and organisational objectives. inclination of tradeing: Bring the obtainr to the trafficker Satisfy existing guest wants It is a revenue generating activity of the crease Types of market place places: imagery market - primary production markets Industrial market - businesses that purchase products to purpose in their production Intermediate markets - wholesalers and retailers Consumer markets - individuals who plan to use or consume the products that they buy. Mass market - the seller potty-produces, atomic pile distributes, and press promotes one product to all buyers. Niche markets - is created when the mass market is finely divided into smaller markets consisting of buyers who have narrow down needs or lifestyles. Approaches to market The production approach vehemence on produci ng goods Demand is greater hence supply The sales approach Emphasis on selling goods Demand is little strong The marketing approach Emphasis on marketing the product Supply is greater then demand customer orientation occurs when a business bases its marketing decisions on its customers wants. Elements of a marketing plan Performing a Situational analysis Establishing market Objectives Identifying Tar last market Developing marketing Strategies Implementing, monitor and controlling the marketing plan.

SOTSIM Situational Analysis SWOT analysis fasten what the businesses strengths and weaknesses are, along with pos sible opportunities and threats. Product Lif! e Cycle furbish up what stage the products are in, introduction, growth, maturity, decline or regrowth. Marketing Objectives change magnitude market share Expanding product range Product military expedition - total range of products Product mix width - detail of different product Product mix depth - anatomy of similar products Broadening the geographical representation Expanding sales with export markets Target markets A set market is a group of customers with similar characteristics who currently... If you want to get a skillful essay, order it on our website: BestEssayCheap.com

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