Marketing Analysis Lulu Lemon - 1390 Words

1. Industry/ Company Review Lulu Lemon is a on the rise company that competes fiercely in the very competitive world of clothing. However, Lulu is more known to individuals in the athletic and fitness world as a great product to wear when exercising. To bring more perspective Lulu Lemon is designing yoga pants, shorts, and shirts. The shirts and other clothing products are sown together with high quality fabric and elastic material. These clothing products are designed by respected fashion designers, and engineers to allow the best fitting, most effective, and highest performing fitness. The engineering that their analysis rely on is finding the most durability, and flexibility fabric that allows their clients to move effectively when†¦show more content†¦At the time the company was yoga based store and a few other athletic wear products. They started to get their company name out by being a design studio by day and a yoga studio by night. From that point on Lululemon could raise the name recognition a nd expand its product line and understand their core base. Today, as implied earlier LuluLemon has become known as an athletic clothes connoisseur. The main target market is millennial women, but they have entered the male athletic wear market and have been trying to their sales pool. However, their marketing mix is very much a core mix, their placement of their products is at their own stores only, but advertise in many athletic related websites and athletic related paraphernalia. The company offers many promotions specifically on social media and some print ads. In regards to price they are higher priced than average athletic wear. Therefore, Lulu is trying to target more well established consumers. Finally, as stated earlier Lulu’s products are athletic wear products such as yoga pants, shorts, and shirts, but Lulu is looking at expanding their product line capabilities. All in all, Lulu is known for their quality and uniqueness to the market segment, they offered their co nsumers a range of products needed in today’s fitness world. Therefore, Lululemon is looking for all options to improve their market outreach to meet the needs of their clients. 2. Product Review/Buyer Analysis . EvenShow MoreRelatedLululemon Case Study Essay example780 Words   |  4 Pages1. The industry that Lululemen operates in is the Women`s Apparel industry which is a mature, large and fragmented market that has highly sensitive to the economic conditions and trends. The PEST analysis shows a tax reducing police have been introduced along with an Economic Action Plan by government in January 2009 which can reduce tax burden and increase purchasing power. However, Canadian economy have been significantly affected by the world economic crisis occurred at 2008. On the antherRead MoreSwot Analysis : Swot 907 Words   |  4 PagesSWOT Analysis The purpose of this SWOT analysis is to critically think about all aspects of our product. By analyzing our internal strengths and weaknesses, along with our external threats and opportunities we will improve our business plan. Strengths Our product, Pants. Is a unique product giving heated relief to women in need. The uniqueness of this creative product is a strength on its own. The product alone sets itself apart from competitors. This simple product has Marketing strengths, includingRead MoreMarketing Strategy Of Lululemon Athletica Inc.2930 Words   |  12 Pagesglobal brand awareness due to a lack of exposure to a large market because of the use of grassroot marketing tactics †¢ Unclear brand image: made many changes that have strayed from their main brand image and focus. †¢ Misuse of some secondary associations and inability to promote existing positive ones Therefore, our recommendations are: †¢ Expand into major overseas markets by using mass marketing tactics †¢ Refocus brand image by exiting the market of men apparel until they have strengthened their