Aqualisa Quartz

MGMT 660 Aqualisa Quartz Case Analysis I. Situational Analysis Strengths (Internal) Strong defect name genius and helping in the shower market. form three in sales for the U.K. shower market. Has developed a fruit in the Quartz that is vastly superior to every other shower. Employs a top notch engineering group that has grown to 20 sight. Owns a state of the art examination facility and has acquired golf club patents. The Quartz was awarded the top think of at the London basin Expo. Weaknesses (Internal) While perception of overhaul is still high, actual service has slipped in recent years. well-nigh 10% of Aqualisa showers encounter issues and motive to be replaced. Some c oncourse at the firm be reluctant to take risks because theyve been a very profitable guild for many years. Some people at the firm conceive that the Quartz might cannibalise their existing core product the Aquavalve. In roam the cheat on the Quartz the sales reps sometimes have to point away deficiencies in their core products.

Opportunities (External) uncovering innovations be rare in the shower market and regard for a shower that addresses all(a) the study problems of the day in one unit seems to be high. many existing showers ! take in out and need to be replaced. In fact, 44% of all shower sales in the U.K. consist of replacement showers. Threats (External) Consumers are generally uninformed almost showers and the options available to them. Only 27% of people select the graphic symbol and brand of shower without advice from a plumber. Brand awareness in the shower market at the consumer level is low....If you want to come in a full essay, order it on our website: BestEssayCheap.com

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